You have a responsibility as an affiliate-marketing leader to provide for that downline responsible for your tier two income. Neophytes to the Internet marketing game especially need your informed guidance. The attrition rates in affiliate programs are often attributable to the quality of the affiliate-mentoring put forth.

Do your downline members see you as being in control? Can they trust you to help them further their business, which ultimately helps you? I hope that the answer to both of these questions is “yes” when it comes to your affiliate business and mentoring.

How can you let your downline know you are in control for their benefit? They need to know you are in control and leading them properly or they will not produce according to your requirements. Here are some ways you can let your downline members know you’re in control and ready to help them achieve affiliate-marketing success.

Regular Communication

Communicating with your downline consistently is the number one way to let them know you are in control of your efforts to serve them. When you constantly communicate with your downline, you stay attuned to their current needs and concerns. If you stay in e-mail, phone, teleconferencing, or personal contact weekly with your downline then you can help them address problems immediately.

If you contact them once a month or once a quarter then you are often too late to help them concerning an issue. They have moved on from it, maybe thinking you are unconcerned with them. They may have found help elsewhere feeling you are not approachable or ready at hand to help them in their efforts. Regular communication with your downline lets them know you are in control of your program and that they are important to you.

Regular Training

While it is great to keep in constant touch with your downline, it should not be a token “Hi, how’s things?” There needs to be substantial evidence that you are there to help them. This evidence can be in the form of focused training modules for your downline members. Focused training modules tell your downline you walk the walk not just talk the talk. You show your downline you are in control of your affiliate program for their benefit by showing them how to market better.

Take article marketing; some new downline members may know nothing about article marketing. If you want your downline to consider you one of the best affiliate programs then teach them marketing. Teach them article marketing and point out the best article distribution services to them. Show them what good article content is and the purpose of article promotion campaigns.

Showing them all aspects of article marketing to grow their business shows them you’re a mentor in control of the nuances of Internet marketing. They will learn to trust you. They will then learn what it means to be in control of their own marketing initiatives. They will understand that a haphazard approach to affiliate marketing is the wrong way to approach their business.

Regular Supply of Resources

Sometimes affiliate downline members just want to get to work promoting their products. Sure, they want communication and training; they know they need to have a knowledge base to work with. However, sometimes they just want to get at it and want the tools to help them do so. Being in control as an affiliate mentor means supplying your downline with resources they need to build their businesses.

Make sure you control your mentor-downline member relationship by providing them product updates as needed. Provide them the latest news, articles, links, and data available concerning their affiliate products. Provide them new banners, text ads, e-mail scripts, pre-written articles, product testimonials, and the like. Make sure these are the most current ones available. Your downline will know you are an affiliate mentor who’s in control when they see a steady stream of these resources coming there way.

The above are three ways to let your downline know you’re in control of your affiliate program and are ready to help them. When you let them know you’re in control they feel they have the backing of an upline dedicated to helping them succeed. They then feel inspired to get their own marketing activities under control and into high gear. The result is increased income for all members of the affiliate program team.

Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells it; become an Article Marketer Affiliate today. Join the winning team: it’s quick and easy .