You often see graphic representations of an advertisement on a web page. These are called web banners. They may be still and have no motion or they can have moving parts to further attract attention. If you are searching the web and you click on a banner you will be directed to the website of the one using the banner as an advertisement. A banner does not differ from other forms of advertisement in that its intention is to direct customers to your site for more information and hopefully to purchase something. And as with any payperclick campaign, typically when someone clicks on the banner the advertiser is charged a small click through fee.

Banners started to pop up on the internet at the beginning of the 1990s. Companies started to provide them as a service. They come in various standard sizes to fit on your website. One good thing about banners is that there is computer software to track how many times a banner is clicked, where these clicks are coming from and if a sale developed from that click. With this information one is able to adjust his campaign to get the most out of his marketing campaign and place the banners on pages which are getting the most response. When advertising with a newspaper or magazine one does not have that luxury.

Based on your budget you may use a very simple banner at no cost which you can find online. You can also find and purchase custom banners, 3D banners or very sophisticated banners. They are not difficult to make. It takes a little bit of knowledge of html code to be able to produce them. For the more complicated ones that takes more programming knowledge. People analyze what it is in an ad that attracts attention and what does not. Over the years there has been some shift in viewpoint as to what attracts attention. It used to be that banners or ads would flash all over the screen to attract attention. Perhaps this being a novelty at the time did have its merits, but today the focus for the most part is more on what looks professional and is not offensive. People tend to be annoyed with ads flashing in their face. Moderate use of flashing ads may be excepted.

You can exchange banners with other sites if you are building links to your site and work this out with other site owners. As with any link building this should be beneficial in driving traffic to your site. Or you can pay to have your banner placed on other sites. There are banner exchange networks which put your banner around to other sites, but you may find your banner in places where you do not care for it to be.

If you have a site where you have an affiliate program, you can provide banners to your affiliates to help promote your site. There are many uses for banners as a promotional tool. Find out about them, use them and see how they work for you.

Gregg Forscher founder of Discount
Web Content Provider offersweb
content and tips to follow to help
you drive traffic to your site.
http://discountwebcontentprovider.com

The “quality score” of your pay per click landing page affects your cost per click (CPC) and the positioning of your PPC ad. The Squidoo platform is purpose-built to achieve a high quality score for Squidoo lenses. Here are ten top tips to create a quality pay per click landing page on Squidoo.

1. Use the Squidoo lens URL as the display and destination URL

Google now insists that the display and destination URLs point to the same domain. Additionally, Google will not allow the redirection of the destination URL. This means that when using Squidoo lenses as PPC landing pages, the lens URL must act as both the display and destination URL.

2. Incorporate your primary keyword in the Squidoo lens URL

Google AdWords allows a maximum of 35 characters for the display URL. While you can omit the www prefix in the URL, this still means that the Squidoo lens name has to be brief (23 characters). The lens name should incorporate the primary targeted keyword if possible but this is not essential if you follow the other tips in this article.

3. Include your primary keyword in your Squidoo lens description

As the Squidoo lens description is used by Google to index your site, it is important to include your primary keyword in this area. If possible, a variation of your keyword can be included as well. For example, you could use “PPC” and “pay per click” as I have done in this article.

4. Focus content in the Introduction Module

You should make sure that your key message appears “above the fold” when your site is accessed. So it is vital that your call to action (subscribe to a list or purchase a product) is very evident in the Introduction Module. You should also include your primary keyword and a number of long tail variations (but avoid keyword stuffing).

5. Use Technorati tags in the Introduction Module

Technorati tags attract Google’s attention and contribute to your quality score. I have even had my Technorati tags appear on the first page of Google’s results, for a relevant keyword search, with a hyperlink to my lens. It is a good idea to place the Technorati tags at the end of the Introduction Module and to include the important keywords that you will use for your pay per click ad. There are a number of software programs available at no charge that will auto-generate the HTML for you.

6. Include the call-to-action in your first content module

Your first content module (following your Introduction Module) should reinforce your call to action. This can be by way of a banner or a combination of an image and text. The “black box” module is very useful here for highlighting the call to action as you can include an appropriate hyperlink.

7. Lensroll relevant lenses

It is advisable to lensroll other relevant Squidoo lenses to reinforce the relevance of your Squidoo lens to the targeted keyword(s). Lensroll creates a linkage between your lens and the other relevant lenses, adding value to the content of your own lens.

8. Add a “Featured Lenses Module”

This module enables you to create hyperlinks to other lenses. You just need to add the lens name and Squidoo will add the full URL and extract the lens image and description automatically. This is a good way to introduce long tail variations of your keywords. Again, the emphasis is on keyword relevance - introduction of irrelevant links will dilute your quality score.

9. Use your full allocation of Squidoo tags

In the first instance, make sure that your primary tag is the same as your primary keyword for PPC purposes. Many Squidoo Lensmasters overlook the fact that Squidoo extracts the lens description as the default primary keyword. This needs to be changed to line up with your pay per click campaign. You should use the whole 40 tags allocated to you for each Squidoo lens. You need to make sure that the tags line up with the keywords you want to use in your PPC ad, as this reinforces relevance.

10. Include original content modules and RSS feeds

Original content, such as a product or program review, strengthens your Squidoo lensrank and Google ranking and improves your quality score. RSS feeds from relevant blogs provide further regularly updated content and help to keep your lens fresh. Content freshness can be reinforced by regular updating of your lens.

Your Squidoo landing pages are most effective when they are highly consistent with your PPC ads. If your ad is for a particular product at an established price, then both the product and the pricing should be featured in a prominent way on your Squidoo landing page.

Last but not least, make sure your profile on the Squidoo lens reflects the content of your ad. This congruency strengthens your transparency score and, as a result, improves the quality score of your lens.

It is important, as with all PPC campaigns, to test and revise your Squidoo lens in line with revisions in your pay per click ad and PPC keywords. The 10 tips in this article will go a long way towards improving the quality score of your Squidoo PPC landing page.

Learn the inside secrets of a super PPC affiliate : get your PPC videos here.

Ron Passfield is a Top 100 Squidoo Lensmaster and Giant Squid - get Ron’s free Squidoo Marketing e-course here: Squidoo e-course

The three greatest assets and liabilities in any internet marketing plan is money, traffic, and competition. The internet has completely revolutionized the way we do business. E-business is now a perpetual part of daily living. More people order off the internet than those who actually go out to the stores and make a purchase. This means we have every opportunity to bring all the traffic in the world right to our doorstep and yet we are consistently fighting to bring in more traffic. More traffic equals more money, and more money equals less competition.

With the incredible boom in the internet marketing business, you need to acquire every additional edge possible when you begin working on bringing in more traffic. Your competition can be fierce, and yet they can help to motivate you right on up the ladder to each concurring level. While most people visit a website several times before they opt to spend any money on the site, you can make a few adjustments to your protocol to try to get more first time traffic spending more money faster.

Your traffic is your key to success. It is golden and it is vital. How do you treat the things in your life that are golden and vital? You certainly make every possible attempt to offer the necessary qualities to get the most benefit from it, don’t you?

Traffic is made up of, obviously, people. Most people are in search of something while they are online unless they are gaming. What can you offer those who are searching that would bring them straight to your website, even if it doesn’t contain the information that they are looking for?

Advertising is the generator of all traffic, no matter what you are selling, offering, or dealing with. Without advertising , traffic just stumbles around from site to site not really knowing what they are looking for.

Impulse buying is just as much a factor in online purchasing as any other type of shopping. What makes traffic divert from their path and suddenly pull out their credit card? The advertising. How easy is it to get distracted while perusing online and find yourself on a totally different website thinking about how much you want something that you didn’t even know that you wanted? It happens all the time because the advertising grabs your attention. When advertising really grabs someone, they will find yourself on your website, even if at first it is just about curiosity. Coming up with the most advertising for the dollar often means being creative, offering something totally unique, or creating mystery and drama around your website. When this happens, people divert and you have a totally new flow of traffic entering your site.

Those who end up deciding against an initial purchase are not worthless traffic. Use your website to display sponsored links. Sponsored links are the links that will actually pay you for the traffic that leaves your site and ends up on theirs. Adding this feature now presents you with two opportunities to profit from the same individuals. Multiply that by your daily traffic.

If you want a third opportunity to create a profit from one individual, try a solid affiliate program. Affiliate programs are similar to sponsored links, except that you can often join an affiliate program without any of the same hassles. When you visitor clicks on your affiliate link, you have found the third method of creating money from one person. Now multiply those opportunities by three.

By using simple ideas like these, you can turn one website into a chronic money making machine, twenty four hours a day. Remember that your traffic is easily distracted, thus having as many distractions that will provide you with a monetary gain posted on your website as possible is the fastest way to an independent income.

When you are still in the developing stages, spend some time researching trends that bring the traffic, spend the money, and offset the competition. By drawing in traffic and redirecting traffic in these three concise ways, your website now has several new dynamics. With the links that help drive your page rank up you can find that within one year your website has gone from an investment to an income producer. It is all a matter of finding the multitude of methods that can bring money flowing into you from the various normal actions that people take while that are busy being your (or someone else’s) traffic.

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