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Archive for January, 2008

Jan
30

Affiliate Business Without A Strategy, You Must Be Kidding!

runnerAffiliate Programs

The target decision is the easy phase, the more demanding is to define business strategy, i.e. with which long term actions the affiliate business owner will reach his targets, what is the schedule and the budget?

I remember, when I was in the affiliate business starting phase, I thought on which ground should I build my strategy? This was my approach: the first step was my talent ( if any ), the second was my experiences and what kind of internet work would I like?

So I did not start pondering the affiliate business marketing or the markets, but my inner factors. I simply believed that there is market for a good work, that there are enough same thinkers, whom I am able to serve with my writings.

This article is about my three year`s experience as an affiliate business marketer and I hope it will give some ideas to you.

1.Do Not Change The Direction, If Your Affiliate Business Develops Slowly.

After you have picked your specialty and strategy, you start to run the promotions , i.e. you start to sell. Many affiliate business offers are hype style overpromises and an affiliate thinks, that the money start to come through doors and windows on the day one.

Naturally this is unrealistic and it takes some months before your skills are on that level that you are able to make an online income from your affiliate business. The other factor is, that the average people in your target group needs about 5 repetitions, i.e repeated contacts, before he starts to buy.

Many in the affiliate business marketing do not understand this and they skip the whole idea after some starting phase. I think they have had difficulties to define business strategy or they have just started their affiliate business after seeing the promise: no experience needed.

2.Pick A Narrow Area And Keep It!

You cannot be expert in many affiliate business areas. Normally it is better to concentrate in one expertise and finetune that little by little. In this way your own brand, the authority, will grow and your target group will know and respect you for that.

3. Affiliate Business Marketing Is 100 % A Know How Business.

When a newbie starts his affiliate business, he rushes immediately into promotions, because he wants money NOW. This is a guaranteed concept for failure. It would be ideal, that a newbie would not promote until he knows how to do it.

However the affiliate business marketing is a learning by doing business, so it is necessary to start to promote in some amount right in the beginning.

4.Only The Quality Matters.

It is funny how people see the information overload as a big problem. You could see it also as a big opportunity: there are so many, who serves disinformation, that by serving the quality information you have a chance to build a long term authority image.

5. You Should Be Very Selective, When You Define Business Strategy.

All big achievers have a very narrow affiliate business strategy. Think about Ewen Chia or Stone Evans, they both have had a tremendous success, but with a very different strategy, despite of the fact that they both sell partly the same products.

This narrow choice has made them as authorities in their businesses. We all can do the same!

Juhani Tontti, B.Sc., Marketing. Define Business Strategy And Keep It! I Want To Give You Useful Information And Tools From My Affiliate Business Site. Just Click Here:

Jan
28

Affiliate Marketing, Tried And Tested?

yesezineAffiliate Programs

Affiliate Marketing is not a new phenomenon, far from it, many hundreds if not thousands of people from all walks of life have done extremely well at it. That, of course, only tells half the story, however. Those in the know will tell you that only 5% of people that get in to Internet Marketing, ever make any money at it. That suggests that 95% fail. This begs the question, “So Is Affiliate Marketing Really Tried And Tested?”. This is the question that I will be pondering in this article.

So What Is Affiliate Marketing?

In order to answer the Title Question, one must first full understand exactly what Affiliate Marketing is. In essence, it’s selling other people’s products for a cut of the Sale. This can be anything from Computer Games to an eBook on How To Raise Twins ! It’s fair to say that the array of things that can be sold in this manner is ever expanding. As an Affiliate Marketer, you effectively become the ‘middle man’, you help people online, to find products that they are looking for, so if its done properly, I guess you could call it ‘Targeted Online Supply And Demand’

OK, So How Do I Become An Affiliate Marketer?

In the world of online marketing, their are two clear winners, in terms of providing a mechanism for becoming an Affiliate Marketer. These are Commission Junction and Clickbank. The former being concerned with ‘real world’ products such as sport equipment, computers and pretty much anything in between. The latter, specializes in online products such as ebooks (usually formatted as a PDF). These ebook can cover everything from “A Sure Bet Horse Racing System” to “How To Bake The Perfect Pie”. The ClickBank products pay a much higher commission, as you can download their products, they have very little overhead. It’s typical to get upwards of 80% of the total sale for the Affiliate Marketer.

On signing up with these companies, you get an Affiliate ID, and this gets associated with the product that is sold, and the commission is passed on to you, usually once or twice monthly. To simplify things a little, when you are an Affiliate Marketer, you are basically the middle man in, you provide the Supply to the Internet based Demand.

Back To The Point!

Ok, so to get back to the point of this Article, is Article Tried and Tested? Well, in my mind, Tried and Tested means being able to consistently sell products online, without losing your shirt! My experience shows that it is indeed Tried and Tested, as I have personally been successful in marketing products of differing types online, and made a tidy profit. The problem here though, is that most people fail, due in the main to a number of key pitfalls, that are commonly faced when attempting business of this nature. I will outline some of these below, to try and give you a feel for what’s involved.

1) Focus & Expectations

A VERY common problem for the 95% of Internet Marketers that fail, is Focus. They do some basic reading up, but then get sidelined by the plethora of emails that hit their inbox each day. If you are serious about making money online, you need to FOCUS on the task at hand, and don’t move on until you achieve what you set out to do. Also, far too many people seem to believe the hype surrounding *ALL* Internet and Affiliate Marketing programs, that money will drop out of the sky by pressing three buttons and waltzing off to bed. GET REAL, ANY business worth it’s while, will need hard work and dedication, and will take time to develop into something substantial. There are no OVERNIGHT millionaire programs. Understand, and except that, and you won’t go too far wrong.

2) The Product

This never ceases to amaze me when I see some Affiliate Marketers pick a random product, setup their link, and chuck some money at the generating traffic without paying an attention to the actual product itself. Ask yourself this question, would you buy this product? What do you know about it? If you are serious about planning a long term future for yourself from home, you’re customers are not going to thank you for you promoting a product that sucks.

There are various ways to investigate the quality of any given product. The most effective of these is to actually buy it yourself. Now how’s that for a crazy idea ! Of course, this only works for relatively low cost items, if you are going to sell a Plasma Television, Google it online and read some reviews, pickup a magazine and read up about it. It’s not rocket science, and it’s not time consuming !

3) Research

Come on, be real, how long does it take to find out how often a particular item is being searched for online. The answer, no time at all. There are many Free tools, and well as paid tools, that give you this information, so there is no excuse. The other part of this, of course, is knowing how much competition you are likely to have. Lets be honest, it you are trying to sell Viagra online, you’re going to have to compete with millions of others doing the same thing (a quick check of your spam filter will tell you that!). You can still make money, but it’s that much harder to achieve. Leave that to the big dogs, and find something with less competition. It really isn’t hard to do.

4) Support

So you have taken my advice, and Focused on the Job at Hand, you have done your due diligence on the product and spent an hour or so researching the niche, but you are still going to need help, everyone has differing experience levels, and differing skills. Pretty much every ‘Newbie’ is going to need some help at some point, the problem is, most don’t ever get it. They sign up willy nilly for this Affiliate Program, and that Affiliate Program, but hardly ever make a sale. You need Support. There are some programs out their that offer this, some promise the world, others baffle you with Videos and MP3 files about this and that, but they still don’t ever answer your questions. Sometimes these questions are incredibly simple, but oftentimes, these simple issues can mark the fine line between success and failure.

Summary

A lot of what you need to succeed in Affiliate Marketing is down to you, work hard, do the research, allot the time, but you also need assistance, and if you don’t get the right assistance, you will find it very hard to succeed. One program that has a fairly decent product set of reliable Affiliate programs, but an exceptional support team, is the Plug In Profits one. This system works, but like all systems, it takes a little time to completely understand, and the support you get is second to none.

Jan
28

Online Business And Marketing

yesezineInternet Marketing

Sometimes your job just seems like it is not enough at all and you simply cannot make ends meet in your financial situation. So, you are looking for some ways that you can try out in order to make a little bit of extra money that will boost your income and your lifestyle so that you do not have to worry about money problems anymore in your day to day life. You know that the internet is definitely a really good place to start looking for opportunities because there are so many different resources and tools that you can use in order to do almost anything you want and in a way that helps you help yourself in that you can gain experience and knowledge of how the internet works. However, it can always be really scary to start something new no matter what it was. You know that everything requires practice to become a master at it like riding a bike, learning to drive a car, or becoming skilled on a musical instrument. All of these things take time, practice, effort, work, and a guide that will help you to pace yourself and understand everything and the basic conventions of what you are trying to do.

So you know that there are a lot of opportunities and ideas for you out there for you in the world of cyber space and you also know that you need some help learning how to navigate in this new world so that you can really make the kind of money that you want. Well the good news is that I know of a couple tricks that will help you start getting checks that have amounts you will begin to love and goals that you will shatter as you learn more and more about online marketing. The first thing (which you probably know about) is that you should associate yourself with some affiliate sites so that you can start to gain not only a reputation on the internet but also some experience in advertising and marketing through other people’s products and methods. The Pro2 system is something that you should really look into in order to give you some insight into affiliate marketing because it is a program that offers you professional information and advice and a guiding hand through a step by step process that will teach you how to work affiliate sites to your best advantage. The trick is to set lower goals for yourself at the beginning so that you can spend a lot of time learning how to do everything as opposed to obsessing about making it all perfect so that you can reach some outrageous goal that you have set for yourself.

Have you ever heard of online malls? Well, the Pro2 system works closely with a particular affiliate site called ClickBank which is a cyber mall that has all the products you could ever imagine. You can look through here and start getting ideas of what products you are good at promoting and how you would like to promote them and your own sales.

Jan
28

Affiliate Marketing Training: What You Need To Know

yesezineAffiliate Programs

I was there not too long ago. I heard a little bit about affiliate marketing. Bought a couple of ebooks. Tried a few different techniques. Lost money.

That’s how it works for most people starting out but it doesn’t need to. Getting affiliate marketing training can reduce the learning curve and get you making money way faster than doing it on your own. Trust me. I learned the hard way.

My first try several years back seems comical now. I bought my first product from a guy offering a bunch of bonuses and promising I would make a fortune. I quickly read through the guide and put together my first campaign. What a disaster. I only lost $100 bucks but the experience was frustrating. Knowing what I know now, the advice was just bad.

After that experience, I was frustrated and tried several more times without success. A couple of years ago I got interested in affiliate marketing again. I was talking to an online friend about it and he started to share the benefits of a full blow affiliate marketing training program. Wow! The light bulb went off in my head. I immediately started.

Now that I have been part of a successful training program, I am amazed at the success I have by just being taught the basics and following along. I believe anyone can do it if you are provided with the right tools.

You might be wondering what does training include?

Typically a good training program will provide the following:

An active community where you can ask questions, share ideas and get good advice for success. A good forum should be private to just members as it makes the contributions much more valuable than a public forum. One other major benefit with a private forum is people share what they are really doing such as examples of their sites, successes and failures. In a public internet marketing forum, I think 90% of what people say is not necessarily the truth or as easy as they try to make it sound.

A training program that is easy to follow and builds on your learning each week until you become advanced. The training program should be controlled so you are not just given a bunch of material and then on your own. I really like a program that gives you a little at a time. Feeds you enough info to digest, master and then moves on to the next important topic. A poor training programming will dump everything on you and have you going in 10 different directions. It’s just setting you up for failure.

A set of tools that save you time and money. Common tools include keyword research, site builders, finding profitable niches and sorting out different affiliate offers. With the advent of Web 2.0, gadgets are the hot thing. A training programming should use gadgets so you can customize your dashboard to see just the items that are important to your success.

Well, I have covered all of the major points of affiliate marketing training. The decisions you make early will determine how quickly you are successful and may also make sure you don’t quit too soon.